IlliGAL Blogging

Waltham, Massachusetts company Affinnova has named Waleed Al-Atraqchi as chief executive officer (see full press release here).

Waleed is a proven leader, one with the optimal combination of sales and marketing management and entrepreneurial expertise needed at this stage of Affinnova's growth," said David Andonian. "His track record of elevating companies affords him keen insights into the critical success metrics needed to take our organization to the next level. He is a well-chosen addition to Affinnova's growing roster of consumer packaged goods and marketing services experts.

Affinnova applies interactive genetic algorithms to product design:

Affinnova harnesses the voice of consumers to help companies develop more successful brands and products. Its unique, patent-pending technology uses genetic algorithms to "evolve" product designs in response to consumer preferences. Affinnova's technology has been adopted by a growing list of blue-chip customers including eleven Fortune 500 companies. Affinnova is privately held and headquartered in Waltham, Massachusetts. For more information about Affinnova, visit www.affinnova.com.

An earlier IB post about Affinnova is available here.