Sunday, March 20, 2005


Lucille and the joy of text

When I started working on the DISCUS project, I was not fully conscious of how prominent text mining would become. Two weeks ago we blogged about one of the first big marketing test based on DISCUS. Most of our analysis done on the communications of the focus groups relies on chance discovery tools. However , the more I work with it, the more I run in to common problems share with the text mining field.

Lucille Redmond in the Joy of text presents a nice and comprehensible look to the text mining challenges. Go and take a look at it, you may start realizing common needs share among text mining and the analysis of communications using chance discovery tools.

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