Thursday, March 03, 2005

 

Last lap, tomorrow

It is official now. We have completed five out of the six DISCUS sessions planned. Today we had again an interesting volume of participants coming in. The morning was quite relaxed, only four participants. However, in the afternoon we have ten, all joining a common discussion. In less than 30 minutes, the afternoon participants generate more than 120 communications that needed to be analyzed by Chance Discovery Consortium researchers. The photo below shows how DISCUS assisted them in the process of new scenario creation.





Now that we have only one more session to go tomorrow morning, we need to admit that we are happy with the new input and possibilities unveiling in front of us. This experiment is becoming a main milestone for DISCUS. Besides the usefulness of the discussions of the participants for our colleagues in marketing research, we are also collecting valuable feedback about the usability, interpretability, and potential new ways to support innovation and creativity.





The milestone of the day: We tested a new approach to the creation of focus groups. DISCUS was able to support large heterogeneous groups with no special arrangements.

Comments:
Congrats ;)
 
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