Wednesday, March 02, 2005

 

GAs in search personalization?

A vague post at Search Engine News reports that genetic algorithms are now being used in search personalization:
Future? "personalization. It’s misunderstood, personalization. It’s not giving you a search just for you. Its about returning results for your peer group. They can start to tailor the search specifically to you. There is data now using genetic algorithms and others set that are using these to create search engines. Mike concludes the more information we give the search engines, the better our experience will be."
Yes, but how and where?

Comments:
Last week I told you about Google Site Targeting -
putting your AdWords ads on specific websites
instead of targeting by keyword, and how this
slices the world in a completely different way.

Now you can pay to have your ad shown, rather
than paying per click, and you can more easily
advertise products that people wouldn't necessarily
think to search for.

Google started out selling this space for $2.00
per thousand impressions ("CPM"). Then they
dropped it to $1.00.

On Monday they just dropped it again, to 25 cents.

(Now we're talking!)

This now puts those clicks in the ~5 cent neighborhood,
and in some cases less. It's a fun thing to play with.
But before you do, though, make sure you:

-Set a low daily budget so you don't make a big mistake

-Track conversion rates (Very important! Without
sales conversion, nothing else matters.)

-Delete sites with horrible Click Thru Rates - Hey, if
you're not getting any clicks, you shouldn't be paying
them for the impressions.

Want to increase the clicks on your adsense ads? Of course you do. This means more money in your pocket.
For FREE Information. That will for sure make you more money by the end of the week.
 
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