Monday, April 11, 2005

 

Interceptor uses genetic algorithms for pattern discovery

Interceptor is a search engine marketing company. Today they announced that they developed technology for detecting "click fraud" (click fraud occurs when someone clicks on an online ad with the sole intent to cost the advertiser money). The article about this mentions genetic algorithms as one of the components of their technology:


Inceptor has the only bid management technology that incorporates a powerful, genetic algorithm to detect deep patterns in the data and automatically take action to optimize advertising campaign performance.


There are a number of posts on this blog that relate to marketing, see for example here or here.

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